ABOUT US
The catalinecrunch Story
Diagnosed as a Type 1 diabetic, I created catalinecrunch™ as I saw a real gap in the market for delicious options that met my needs. Our recipes are uniquely crafted so consumers can enjoy amazing cereals and snacks that are lower in sugar, with positive nutrition like protein and fiber.
Today, with an expanded portfolio, catalinecrunch Snacks™ continues to deliver uncompromised taste and quality in every bite, helping you—and me—live a better life.
The Story Behind the Crunch
The Crunch Experiment Begins
2017
The Crunch Experiment Begins
In my NYC apartment kitchen, I started baking low-carb cereal just for myself—tinkering, testing, and perfecting every batch.
2018
The Dark Chocolate Debut
My first creation was catalinecrunch Dark Chocolate Cereal, which officially launched on catalinecrunch.
2020
Cinnamon Toast Goes Big
catalinecrunch Cinnamon Toast became a fan favorite—and landed at Costco.
2021
Flavor Explosion
Following the initial launch, we expanded to eight cereal flavors, four cookie flavors, and four flavors of our snack mix.
2021
Bigger, Bolder, Crunchier
We needed more room to keep up. So, we expanded operations to a larger facility in Lebanon, IN-right in the heart of it all!
2023
Dark Chocolate Cookie Bars Launch
Taking indulgence to the next level, we introduced our Chocolate Cookie Bars in three delicious flavors: Raspberry, Mint and Peanut Butter, with Sea Salt Caramel following in 2024.
2024
Xtreme Cheddar Takes The Spotlight
Xtreme Cheddar Snack Mix hit Costco and was named the “#1 Best September Find Right Now.” Big crunch, big moment.
2025
A New Chapter Awaits
Big things are baking—get ready for the next big crunch!